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Missouri voters approved legal mobile and retail sports betting, permitting controlled books to take bets next year.
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The sports betting wagering tally measure gone by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.
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Seven of the 8 states bordering Missouri permit mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting this year.

" Missouri has some of the very best sports betting fans worldwide and they appeared huge for their preferred teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a . "On behalf of all 6 of Missouri's professional sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting and guarantees we no longer lose important tax earnings to our surrounding states. Most notably, the passage of Amendment 2 means a new, devoted, long-term financing stream for Missouri classrooms."

Missouri sports betting next steps

Voter approval suggests as much as 14 mobile sportsbooks might start accepting bets next year. It is not likely all 14 offered licenses are utilized.

DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will unquestionably use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying fee).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, regardless of opposing the tally measure, will likely use its license to launch the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely launch their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will introduce mobile sportsbooks.

The remaining 6 licenses are reserved for each of the major professional sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most prominent advocates of the tally procedure.

Together with DraftKings, FanDuel and Caesars, Missouri gamblers must expect other prominent nationwide brands including BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch probability tiers IF Missouri voters approve sports betting:
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Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot procedure allows every Missouri gambling establishment to open retail sportsbooks on their respective homes. Most if not all 13 gambling establishments handled by the 6 casino operators are expected to open in-person wagering choices such as sports betting kiosks and possibly dedicated, full-service sportsbooks.

The 6 sports betting groups can also open in-person sportsbooks within or surrounding to their particular home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.

The language around the tally procedure requires the first licensed sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.

Missouri sports betting wagering background
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The effective Missouri sports betting wagering project comes in spite of millions in financing opposing the measure from one of the state's biggest gambling stakeholders.

Caesars invested countless dollars to beat the procedure. In the majority of other states that tie online sports betting with a state's brick-and-mortar casinos, an operator is given a minimum of one license per managed property.

In that scenario in Missouri, Caesars would be paid for at least 3 possible licenses, one for each gambling establishment it handles. Instead, Caesars just has one. In states with the license-per-property design, business can either open extra in-house books or, more typically, farm out the license to a competitor that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering handle market share, might potentially have an upper hand on their competitors by making the pair of untethered licenses. It stays to be seen which 2 books will make these slots, however the language around the tally step would appear to prefer the 2 national market leaders.
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Polling previously in the year revealed the "yes" vote with a minor lead. Support efforts were strengthened by 10s of millions spent by DraftKings and FanDuel.

A series of tv and radio ads focused on the revenue legal sportsbooks would produce for Missouri public education. Opponents, moneyed largely by Caesars, argued the fans' advertisements were misleading and the tens of countless predicted dollars raised would have a minimal effect in a state that already spends billions on education each year.